HOW IT WORKS & FAQ
You’ll begin receiving leads with just four simple steps.
how it works
-
Choose between our 3 services.
Start & Scale. Anticipated ad spend below 100k/mo.
Accelerator. Anticipated ad spend between 100k-300k/mo.
Elite. Anticipated ad spend 500k+/mo
For more details please see “Our Services”
-
We will have a video call where we go over exactly what are your business needs and capabilities. (For example, we can tailor your lead campaigns to be as broad or as highly qualified as you want.)
We also make sure you’re 100% clear on exactly how it works.
Once you’ve agreed on the service, we send over a proposal and invoice for you to review and accept.
-
You will receive a questionnaire that asks questions about your business so we can create lead campaigns that are optimized for your needs.
Following the form completion you will receive a zoom call from one of our onboarding specialists who will walk you through the steps to setting up your Meta business account.
If you already have a Meta business and ad account we work within your existing account.
If you don’t have one, we will create one with you under your business’ name. This means that you are always in control. (Plus, one of the great side benefits is you see your social media presence grow.)
This is also the point where we integrate with your existing lead center - should you have one, or briefly instruct you on how to use Meta’s lead platform. It’s super easy and user friendly.
-
Our team builds out your ad creatives and campaigns. If you want, we can submit them for your review prior to pushing them live.
Once we’ve received your approval we push your campaigns live and let the leads roll in.
Throughout the days, weeks, and months ahead, we will work to optimize your campaigns for maximum efficiency while continuing to optimize your lead gathering to make sure you are getting the type of leads you desire.
FAQ
-
No, we don’t sell you leads. We are a service that acquires leads on your behalf through advertising. This means that you aren’t paying per lead but instead paying for the ad costs to acquire them. In our experience, this dramatically reduces your per lead cost (by as much as 50-75%) vs. paying for leads.
-
The average cost per lead depends on multiple factors:
Product/Service
Product/Service cost
Level of qualification.
For example, a company that offfers a 15k service and wants more qualified leads may end up paying 300 per qualified lead vs. a company with a 3k service and less qualified leads may be 10 per lead.
-
The number of leads generally depends on four factors.
Your ad spend.
Your product/service.
Your product/service cost.
The level of qualification you want in a lead.
Some companies prefer us to turn on the firehose and give them as many leads as possible, while other companies desire higher levels of qualification.
-
This is tailored to your needs. Do you want as many leads as possible? If so, we implement practices to maximally reduce any friction the prospect encounters to express an interest in your product.
We have a rule called the Quality/Friction Ratio. The general rule is the more qualified you want the leads, the more friction we introduce into the prospecting system. In short, we introduce more hoops the prospect must go through and answer more qualifying questions. This leads to an increase in lead cost but simultaneously increases the quality of the lead.